Our Mission
Why We Started:
The world is full of perfumes that blend into the background. We started What Do You Mean to break that mold — to craft scents that are as bold, unpredictable, and multi-dimensional as the people wearing them. Every bottle is an opportunity to express, to stand out, to be remembered.
Our Philosophy:
Expression over imitation. Identity over uniformity. We believe fragrance should speak as loudly as your outfit, your attitude, and your presence. Life is neon — why shouldn’t your perfume be?
The Experience:
Spray it. Wear it. Live it. What Do You Mean isn’t just something you put on — it’s something you become. It’s confidence, energy, and attitude in a bottle.
The Promise:
International-quality blends, local-rule-breaking personality. Bold packaging, unforgettable scents, and the confidence to live life unapologetically. That’s our promise — to every person who refuses to be boxed in.
Our Story
Step into the world of WDYM - the perfume brand that refuses to be boxed in. We exist for the bold, the rule-breakers, the meme-lords, and the vibe curators. We exist for those who don’t fit neatly into labels, who remix their identity daily, and who live life on their own terms. Authenticity over aesthetics, personality over perfection - that’s the energy we celebrate, and that’s the energy we bottle.
Our fragrances are more than scents - they’re statements. Each bottle is a tiny rebellion. Every spritz is a mood check. Think of our perfumes as your personal accessory that doesn’t just match your outfit - it tells your story before you even speak. They’re crafted to amplify your presence, make moments memorable, and leave traces of who you really are wherever you go.
We draw inspiration from neon-lit nights, the thrill of the unexpected, music that keeps you awake until 3 AM, and the electric pulse of living unapologetically yourself. We don’t do subtle. We do bold, vivid, and unexpected — because life is too short for vanilla vibes. In a world full of safe choices and muted scents, What Do You Mean is daring, colorful, and alive.
Our packaging is designed to stop the scroll — eye-popping, feed-ready, and meme-worthy. Because if your perfume doesn’t look as good in your photos as it does in real life, we’re not doing our job. Each bottle is a canvas, a neon statement, a conversation starter.
But we’re not just about looks. Our perfumes are crafted to international standards, with blends that are as unpredictable as your day and as dynamic as your moods. From the party starter to the overthinker, from the dreamer to the main character — every scent is made to capture every facet of you.
What Do You Mean exists because the world doesn’t need another ordinary perfume brand. It exists because people crave expression, individuality, and the thrill of standing out. It exists for the plot twists, the glow-ups, the moments when you want to be unforgettable.
Every spray is a statement. Every scent is a story. Every bottle is a neon-lit energy capsule designed to reflect you, amplify your presence, and make you feel like the main character of your own life. Because at What Do You Mean, we don’t do conformity. We do rebellion. We do personality. We do YOU.